To learn more about search-friendly site structures, check out our guide for ecommerce sites, for which a good URL structure is more important as they tend to Beryllium larger. Reduce duplicate content
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When can I target multiple keywords on a single page, and when should I split them into separate pages?
The content hinein the policies directory seldomly changes, however the content hinein the promotions directory likely changes very often. Google can learn this information and crawl the different directories at different frequencies.
Topical long-tail keywords are those with low individual search volumes that represent the most popular way of searching for a topic.
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"Cheap wine glasses" may be a great keyword phrase, but because it is such a highly searched for terme, it's likely that lots of established and popular sites are also trying to rank for it.
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Some websites show the same content under different URLs, which is called duplicate content. Search engines choose a single Web-adresse (the canonical URL) to show users, über piece of content. Having duplicate content on your site is not a violation of ur spam policies, but it can be a bad Endbenutzer experience and search engines might waste crawling resources on URLs that you don't even care about. If you're feeling adventurous, it's worth figuring out if you can specify a canonical version for your pages. But if you don't canonicalize your URLs yourself, Google will try to automatically do it for you. When working on canonicalization, try to ensure that each piece of content on your site is only accessible through one individual Web-adresse; having two pages that contain the same information about your promotions can be a confusing user experience (for example, people might wonder which is the right page, and whether there's a difference between the two).
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Search Engine Grund also has multiple categories on topics dedicated to specific areas and platforms which you may find helpful:
Personally, I put A LOT of effort into every piece of content that I publish. And for that effort to pay off, my content needs to bring hinein targeted traffic for years. And to do that, I focus on terms that are growing in popularity.